Recap: Marketing Freelancing in 2017: How to Hire or Get Hired in the Gig Economy

Posted on January 30, 2017

In January, Cowerks hosted a panel discussion, Marketing Freelancing in 2017: How to Hire or Get Hired in the Gig Economy, which brought together freelancers and marketing firms who are not just surviving, but thriving. The event drew a crowd of over 40 freelancers, employers, as well as people who want to get started with freelancing.

The panel consisted of Gregory Edgerton, founder and Chief Creative Officer for Humble Humans, Corey Eulas, founder of Factorial Digital, Chris Delany, founder and CEO of SEM Geeks, and moderator, Jim Lenskold, who shared over 50 years of marketing experience between them.

Jim Lenskold, President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability, asked a wide array of questions as well as surveyed the audience for more input.

“Freelancing offers flexibility for both the individual and the business where both can end up better off financially,” Jim said. “The key is always finding the win-win-win in fee arrangement and project management so the client wins in addition to both parties.”

More than a quarter of the U.S. is now officially part of the freelance gig economy. But what does that really mean? And why should anyone consider freelancing?

Today’s marketing agencies and consultancies require many diverse skills such as creative design, media planning, web development, marketing automation, event management, dashboard metrics and analytics. However, retaining experts in all these areas is extremely costly for those agencies and consultancies.

In today’s gig economy, companies can better compete by staffing freelance experts on an as-needed basis for each project. The freelancer improves their skills (and income) as a specialist while benefiting from the flexibility and freedom. But it can be tricky for both parties to make this work over the long term.

A Lasting Career As A Freelancer

That long term relationship is won through transparency and simply being honest as an employer or the employee.

That long term relationship is won through transparency, according Chris Delaney.

“Communication is key to any great relationship,” Chris said. “The overall transparency/inside look from both a freelancer and agency perspective is that both sides are able to learn from the each other’s point of view.”

Chris is the Founder and CEO of SEMGeeks, a fully integrated digital marketing and web design agency that works with Fortune 1000 companies across the country.

So There Was This Great Event…What’s Next?

There was such energy in the room from the attendees that it’s inevitable that future Meetups and Workshops will take place.

Another speaker on the panel, Corey Eulas, has helped clients such as LendingTree, American Eagle, Zocdoc, Intuit, Genius, Casper, amongst others improve their digital acquisition strategy. Corey currently runs a boutique digital marketing shop, Factorial Digital, based out of Cowerks in Asbury Park.

“The people in attendance were some who were brand new, just getting started and there were industry veterans who’ve been doing it for 30-years. The awesome part was regardless of field; videographers, developers, to marketers, one undeniable common theme; the desire to be apart of a community,” Corey said. “It was awesome.”

Building off the energy attendees brought to the panel discussion event, there may be a few more marketing events on the horizon. But we need your feedback and for those who missed it, your insight. What are you interested in learning? Contact us at team@cowerking.com to help shape future digital marketing workshops and classes here in Asbury Park.

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